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semantic HTML

Research, strategy, and implementation guidance related to semantic HTML.

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Shopper holds a taped parcel and reviews marked-up policy pages beside an open shipping box and laptop, illustrating confusing return terms.
Aug 25, 20264 min

Your return policy is an AI trust test

Return policies are often treated as legal housekeeping. For ecommerce shoppers, they are a high-intent trust question. Clear, accessible, and consistent policy content makes it easier for people and answer systems to understand what happens after the purchase.